Another word for running a business3/15/2023 ![]() ![]() Long story short, I created this unofficial (slightly sarcastic) thesaurus of business buzzwords in hopes to not only get a few chuckles out of you but also to promote bullshit-free communication in (and out) of the workplace. Which, speaking of, can't we come up with a better term for white paper? It's a curse, not a blessing. There are plenty of moments when I find myself wanting to bang my head against a thesaurus after reading the same business buzzwords over and over again in emails, "about us" pages and white papers. It’s complicated.Īnyways, I’m a great big nerd when it comes to words and probably take notice of ridiculous words and phrases more so than the non-copywriter. However, a lot of the copywriting work I do is with brands simply wanting to communicate what they do clearer, crisper and with less fluff (or sometimes with more fluff). ![]() I’m a copywriter, which basically means I write words with the intention of selling a product or service. ![]()
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